This guide delves into everything you need to know before creating your tech company video. We'll cover strategy, crafting a value proposition, budgeting, key questions to consider, and essential elements for a powerful and impactful video.

1. Unleash Your Creativity: Videos are Fun and Functional

Creating a tech company video should be an engaging experience. It's your chance to showcase your brand personality and connect with your audience. Think beyond just "getting it done." Videos can be powerful tools to:

• Solve Problems: Address customer pain points and demonstrate how your technology provides solutions.

• Share Your Vision: Early-stage companies can use video to illustrate their vision and build excitement around a future product.

• Boost Imagination: Complex products can be difficult to visualize. Videos bridge that gap, showcasing how your technology works and the benefits it delivers.

2. Define Your Goals and Target Audience

Before diving in, ask yourself:

• What's the purpose of this video?

• Where will it live (website, social media, etc.)?

Understanding your goals and target audience will help you choose the most effective video type. Here are some popular options for tech companies:

Informational Videos

• Explainer Videos: Break down complex concepts or showcase product features.

• Educational Videos: Offer in-depth learning experiences on relevant topics.

• How-To Videos: Provide step-by-step instructions for using your product or service.

• Customer Testimonial Videos: Feature satisfied customers endorsing your brand.

• Company Culture Videos: Give viewers a glimpse into your company's work environment and values.

Marketing & Sales Videos

• Promo Videos: Generate interest in new products, services, or company initiatives.

• Brand Story Videos: Connect with viewers by sharing your company's story and mission.

• Case Study Videos: Showcase successful client implementations of your offering.

• Product Demos: Highlight the features and benefits of your product in action

Engagement Videos

• Company Culture Videos: Can also attract potential employees.

• Event Videos: Capture highlights from conferences, webinars, or company events.

• Behind-the-Scenes Videos: Offer viewers a personal look at your company operations.

• Webinars & Live Streams: Host interactive sessions for knowledge sharing or product demonstrations.

Website Functionality Videos

• Hero Videos: Eye-catching visuals on the homepage that grab attention and introduce your brand.

• Product Landing Page Videos: Enhance product presentations and provide more detail than text descriptions.

3. Budgeting for Your Video

The cost of your video will depend on its complexity and the level of production quality you desire. Here's a general breakdown to help with initial planning:

• Standard Quality: $5,000 - $10,000

• Above Average Quality: $10,000 - $20,000

• High Quality: $30,000+

Important Notes:

• These ranges are estimates for startup and mid-level companies. Large tech companies can spend significantly more.

• Different video types have different budget ranges.

• Always get multiple quotes from reputable production companies for the best value.

4. Must-Have Videos for Every Tech Company

Based on our experience working with hundreds of tech companies, we recommend these essential video types:

a) The Explainer Video:

This is often the first thing people see on your website. Keep it simple and clear. Explain what your company does, who it serves, and the benefits it provides. Use talking heads, animations, or a combination to engage viewers. Remember, different audiences might be watching (users, investors, partners). Consider tailoring the message for each group (more on this in the bonus tip).

b) The Product Market Fit Video:

This is a crucial video for any company. Showcase a specific client you helped and the positive impact your technology had on their business. Think strategically about how you'll approach potential clients to be featured. Tell a compelling story where your company is the hero.

5. Maximize Your Investment: Repurpose Your Content

Get the most out of your video by repurposing it across different platforms and channels. Consider how you can recut it for various purposes.

This guide equips you with the knowledge and strategies to create a powerful video that showcases your tech company's unique value proposition and connects with your target audience.

Ready to Future-Proof Your Marketing Strategy?

Fello Agency is a top agency for tech companies pushing the boundaries in hardware and software. Our clients include leading companies in the XR space, Quantum space, and many more. We're here to help you leverage the future of marketing with a free consultation. Contact us today!

By Zachary Ronski.