Empowering Field Reps Using Innovative Solutions
Introduction
Introduction
Introducing Laica By Acto. In collaboration with ACTO, Fello proudly introduces a dynamic commercial unveiling their latest innovation, Laica – the virtual field rep assistant. Despite tight screen time constraints, our team adeptly crafted a clean and concise script, delivering essential information in bite-sized segments. The content showcases Laica's transformative capabilities, setting a new standard for virtual assistance in the field rep domain.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Creative Content




Empowering Field Reps Using Innovative Solutions
Introduction
Introducing Laica By Acto. In collaboration with ACTO, Fello proudly introduces a dynamic commercial unveiling their latest innovation, Laica – the virtual field rep assistant. Despite tight screen time constraints, our team adeptly crafted a clean and concise script, delivering essential information in bite-sized segments. The content showcases Laica's transformative capabilities, setting a new standard for virtual assistance in the field rep domain.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Creative Content


Challenges
Challenges
Challenges
The Challenge on the Ground
Field reps at our client were armed with deep product knowledge but lacked the tools to share it quickly and consistently in the field. They juggled paper binders, outdated slide decks, and spotty connectivity—making every customer visit feel like a scramble. Without a unified system, reps spent more time hunting for collateral than demonstrating solutions, and prospects rarely saw the full value of the offering.
The Challenge on the Ground
Field reps at our client were armed with deep product knowledge but lacked the tools to share it quickly and consistently in the field. They juggled paper binders, outdated slide decks, and spotty connectivity—making every customer visit feel like a scramble. Without a unified system, reps spent more time hunting for collateral than demonstrating solutions, and prospects rarely saw the full value of the offering.
Our Solution and Impact
Our Solution and Impact
Our Solution and Impact
Equipping Reps for Real-World Wins
Fello stepped in to build a streamlined, mobile-first toolkit that put everything reps needed at their fingertips. We designed a flexible content library, interactive product demos, and short how-to videos that load instantly, even offline. We also integrated a simple dashboard so managers could share updates and track which assets resonated most. Almost immediately, reps reported smoother presentations and less prep time. Visits felt more consultative, conversations ran deeper, and customers walked away with a clear understanding of how the solution would work for them. By arming field teams with purpose-built digital resources, Fello turned every customer interaction into an opportunity and helped boost rep confidence and effectiveness on every call.
Equipping Reps for Real-World Wins
Fello stepped in to build a streamlined, mobile-first toolkit that put everything reps needed at their fingertips. We designed a flexible content library, interactive product demos, and short how-to videos that load instantly, even offline. We also integrated a simple dashboard so managers could share updates and track which assets resonated most. Almost immediately, reps reported smoother presentations and less prep time. Visits felt more consultative, conversations ran deeper, and customers walked away with a clear understanding of how the solution would work for them. By arming field teams with purpose-built digital resources, Fello turned every customer interaction into an opportunity and helped boost rep confidence and effectiveness on every call.
© 2025 Fello Agency
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© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.